gemiusDirectEffect guarantees safe and high quality ad serving of various creative formats, including multi-click creatives, video, mobile and other rich media.
gemiusDirectEffect optimizes your campaigns automatically in terms of creatives and displays them upon performance criteria of choice(e.g. CTR% or CR%).
gemiusDirectEffect offers a wide variety of templates including standard banners and rich media (e.g. IAB Rising Star creatives and other custom creative formats such as HTML, HTML5, JS, XML) with all its capabilities.
It allows you to serve in-banner videos with a dedicated video template. We created responsive Gemius templates that adjust their resolution to particular device and are equipped with click-to-call option.