Management tool & real-time analysis of online campaigns!
Serve
Serve your ads in a safe and high quality way!
gemiusDirectEffect guarantees a safe and high quality ad serving of various creative formats, including multi-click creatives, video, mobile and other rich media.
Optimize
Choose only the most effective areas
Thanks to gathered statistics you will see which placements are the best for your campaign. Based on this information it will be easy for you to optimize all advertisements.
Our algorithms will help you with that – automatically doing it for you.
Evaluate
Learn about the socio-demographic profile of your campaigns audience! Don’t focus only on cookies when you can see how many Real Users saw your campaign! This way you can measure the real visibility of your ads supported by real time statistics.
Big data
30 countries
We measure campaigns on over 30 markets in Europe, the Middle East and Africa
1 300 campaigns
Every month there are 1300 new campaigns
12 billion views
Every month our system analyses 12 billion impressions
Why gemiusDirectEffect?
Soc-dem of your campaigns
In gemiusDirectEffect you are able to see all information about the audience that you reached during your campaign. You can access data about age, gender, monthly incomes, education or place of living (village, small town, big city etc.). It’s easy for you to spot the best placements for reaching your target audience and understand which users are the most interested in your offer.
Real Users, not cookies
gemiusDirectEffect uses the Real Users methodology which allows to estimate the real number of Internet users reached by your advertising campaign. Cookie measurement, which is used by most ad servers, results in over-counting of users exposed to the advertisement and underestimating the frequency!
Measure real visibility
The number of impressions does not describe how many opportunities Internet users had to see an advertising creative. It is impossible to tell whether the ad will land on the Internet users’ screen or not. With the use of in-screen measurement gemiusDirectEffect can analyze the number of impressions that were actually displayed in the visible part of the browser window and visibility time duration.
Fast reaction on market needs
In gemiusDirectEffect we follow market trends, learn, constantly change and evolve which gives us knowledge to quickly adapt our system to the clients and market needs.
Continuous innovative development
The development of our product is in the hands of our IT team. Thanks to them we can count on innovative solutions which result in better planned and more effective advertisement campaigns.
Local tech support
Technical support for our products is one of our priorities. For every new client we prepare a free training how to use our system. They can also count on us in terms of technical support for how long they use gemiusDirectEffect.
Gemius is a research and technology company, providing data, business consultations, solutions and recommendations in the area of online business. We offer comprehensive solutions for e-commerce, publishers, advertising agencies and advertisers.
since 1999
gathering experience in the online industry
300+ professionals
always ready to help
30+ markets
in Europe, Asia, and Africa
2500+
satisfied customers
450 000+ websites
measured during the year
13 000 000+ Internet campaigns
monitored every month
We are member of IAB Europe
