Management tool & real-time analysis of online campaigns!

Serve

Serve


Serve

Serve your ads in a safe and high quality way!

gemiusDirectEffect guarantees a safe and high quality ad serving of various creative formats, including multi-click creatives, video, mobile and other rich media.

Optimize

Optimize


Optimize

Choose only the most effective areas

Thanks to gathered statistics you will see which placements are the best for your campaign. Based on this information it will be easy for you to optimize all advertisements.

Our algorithms will help you with that – automatically doing it for you.

Evaluate

Learn about the socio-demographic profile of your campaigns audience! Don’t focus only on cookies when you can see how many Real Users saw your campaign! This way you can measure the real visibility of your ads supported by real time statistics.

Big data


30 countries

30 countries

We measure campaigns on over 30 markets in Europe, the Middle East and Africa

1 300 campaigns

1 300 campaigns

Every month there are 1300 new campaigns

12 billion views

12 billion views

Every month our system analyses 12 billion impressions

Why gemiusDirectEffect?


Soc-dem of your campaigns

Soc-dem of your campaigns

In gemiusDirectEffect you are able to see all information about the audience that you reached during your campaign. You can access data about age, gender, monthly incomes, education or place of living (village, small town, big city etc.). It’s easy for you to spot the best placements for reaching your target audience and understand which users are the most interested in your offer.

Real Users, not cookies

Real Users, not cookies

gemiusDirectEffect uses the Real Users methodology which allows to estimate the real number of Internet users reached by your advertising campaign. Cookie measurement, which is used by most ad servers, results in over-counting of users exposed to the advertisement and underestimating the frequency!

Measure real visibility

Measure real visibility

The number of impressions does not describe how many opportunities Internet users had to see an advertising creative. It is impossible to tell whether the ad will land on the Internet users’ screen or not. With the use of in-screen measurement gemiusDirectEffect can analyze the number of impressions that were actually displayed in the visible part of the browser window and visibility time duration.

Fast reaction on market needs

Fast reaction on market needs

In gemiusDirectEffect we follow market trends, learn, constantly change and evolve which gives us knowledge to quickly adapt our system to the clients and market needs.

Continuous innovative development

Continuous innovative development

The development of our product is in the hands of our IT team. Thanks to them we can count on innovative solutions which result in better planned and more effective advertisement campaigns.

Local tech support

Local tech support

Technical support for our products is one of our priorities. For every new client we prepare a free training how to use our system. They can also count on us in terms of technical support for how long they use gemiusDirectEffect.

Gemius is a research and technology company, providing data, business consultations, solutions and recommendations in the area of online business. We offer comprehensive solutions for e-commerce, publishers, advertising agencies and advertisers.

18 years
of experience in the online industry

300+ professionals
always ready to help

over 30 markets
in Europe, Asia, and Africa

2500+
satisfied customers

450,000+ websites
measured during the year

12 000 Internet campaigns
monitored every month

We are member of IAB Poland IAB Poland